With the official launch planned for September this year, LANCY TV already wanted to get itself familiar with its audience. To do so, it planned to accumulate public contacts through events, promotional activities, test shoots and more.

With a client brief wanting to highlight the values of diversity, proximity, and dynamic sense; c:lynk felt that although those values definitely had to transpire thorugh the final solution, they somehow were a little too common and mainstream for this type of activity sector.

Thus the idea of emphasising the DIALOGUE, EXCHANGE & INTERACTION avenue. A local TV is made by its audience; so the first essential need is to understand this audience. The best way to do so is by listening to them. As the slogan suggests, lets all sit down and "Lets talk about it" ("Parlons-en!"). Together, by talking and exchanging points of view and opinions, we will build LANCY TV.

To illustrate this a tightly interconnected series of ruban that all together form a "L" (Lancy). They interact and exchange and together build a message. The colours are bright, diverse, full of hope and optimism.

So please, do "Talk about it!".