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Biolage Hair Thérapie
client

L'Oréal Biolage by Matrix
via Publicis New York

brief

Brand Launch for Biolage Hair Thérapie
for seven customised product lines

brand definition

Biolage is a therapeutic approach
to salon solutions

creative line

Hair thérapie only from the salon

conception and production

Kelly Jeon for the:

> art direction
> concept development
> production management

The campaign shot in New York, photographed by Joshua Jordan,
Jay Zukerkorn hair styling by Gavin Harwin
and Felix Fisher.

date

2005
L'Oréal Biolage by Matrix
L'Oréal Biolage by Matrix
L'Oréal Biolage by Matrix
Print campaign




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