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Creativity Uncensored
client

L'Oréal - Logics for Matrix
via Publicis New York

brief

Brand Launch for Logics

brand definition

Pure tone color for hair artist only

creative line

"Creativity Uncensored"

conception and production

Kelly Jeon for the:

> art direction
> concept development
> production management

The campaign was shot in New York, photographed by Kutlu, Svend Lindbaek

date

2006
L'Oréal Paris - Logics for Matrix "Creativity Uncensored"
Print campaign
L'Oréal Paris - Logics for Matrix "Creativity Protected"
L'Oréal Paris - Logics for Matrix "Creativity Protected"
Concept development for Logics Color DNA System - "Creativity Protected"




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