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L'Oréal SoColor
client

L'Oréal SoColor for Matrix
via Publicis New York

brief

A new collection of six warm shades for
hot sun-looks and four copper shades with sparkling bronze tones

brand definition

Discover new salon exclusive hair color

creative line

Exclusive spice glow, color with confidence

conception and production

Kelly Jeon for the:

> art direction
> concept development
> production management

The campaign shot in New York, photographed by Stephane Coutelle.

date

2006
L'Oréal SoColor for Matrix
Print campaign




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