Boréal Coffee Shop
Operate a global re-positioning with the core objectives of further connecting with and expanding the community of the brand.
what we did
Campaign freshly released for Boreal Coffeeshop, a Geneva based coffeeshop that has acquired a firm reputation for quality and expertise in the few years since it’s launch. Boreal is opening its 4th shop in Geneva and can boast of a strong and faithful community.
Our job was to refresh the positioning and reinforce the links to this community. Accompanied by several other measures, we devised the Boreal Pitches, where on a regular basis the limelight is given to local project bearers; allowing them to share with the community their ventures, startups ideas or companies, art projects or exhibitions, and much more. 5 pitches of approximately 1min each to start with and hopefully a long lasting initiative.